Mark Napier's work, which appears at his online studio, Potatoland.org, attempts
to make the web an artistic space as opposed to just a commercial, educational,
or governmental one. Projects like the Digital Landfill, Shredder, Graphic Jam,
and RIOT refuse to take the Internet at face valueĐa place to get stock quotes,
to buy things, to look up information. What if we could use the language of the
Internet to create different spaces outside the realm of information architecture
as we know it, "to make it our own?"
Designers, Napier says, rely on the careful fabrication of navigational structures
to "keep users at the site," to facilitate the transmission of information in a
coherent, stable, and familiar way. Designers work like architects at the
request of a client to create spaces and ways to access them within a set of
parameters.
The Net artist's imperative is to suggest that these parameters,
the limits, standards, and conventions of website architecture, are mirages and that by
revealing its structure and norms, an aesthetic dimension emerges. As navigational
conventions on websites reproduce and self-impose social orders, information is
obtained across websites in compatible ways. It is a language that those who use
the Internet learn while they increasingly utilize it. It is this language that
artists manipulate and in the process reveal more about it.