Founded in 1996, ®ark (pronounced
"art-mark") has a stellar track record in forging partnerships for the
"intelligent sabotage of mass produced items." By joining together those
with the ideas, to those who want to carry them out and those who want to
fund them, ®ark functions as an online clearinghouse for
dissent.
®ark Funds contain projects
that range from simple acts of protest via email spamming campaigns to
committing acts of treason in the name of online freedom, are managed by
®ark and its affiliates. These include techno DJ's, editors
of prominent online journals, as well as individual artists. All
projects, which have no criteria other than they must not be harmful to
humans, use the ®ark website and organizational network as a
sounding board, a place to collaborate and exchange ideas.
The anonymous agents that comprise the core ®ark coalition
number fewer than five on a permanent basis though ®arks ranks
can extend to many more depending on the complexity of the project
and the level of their involvement with the organizations and
individuals that they fund. From
past projects like the
Barbie Liberation Organization or B.L.O., Zaptista Floodnet, GWBush.com,
and the Etoy Fund, "®ark has continually benefited from its
workers' excitement. With the press they generate, ®ark successes
lead to ever more bullish markets, and also help popularize useful ideas."
Of course, an enormous amount of effort has gone into creating the
®ark brand and much
spin is involved in perpetuating
the ®ark myth. The group thrives on the publicity that its
exploits generates and today utilizes the rapid- fire speed, and
ubiquitous presence of online media as a conduit
to forward its selected causes.
The art institution is playing an increasing role as a
site of ®ark operations.