The age of marketing a ‘quick sell’ to eager, faceless consumers is coming to an end. More companies are turning to the power behind values-based branding: using their customer’s personal ethics to create campaigns reaching beyond the cha-ching of registers. At the forefront of this marketing movement is Citizen Group, …
“Step Up Your Green Game” Portland, Oregon is known for being green and promoting sustainability. People ride their bikes everywhere, hike on weekends, and eat locally grown foods. The city’s regional government supports an environmentally sustainable lifestyle through promoting: Natural gardening practices Toxin free homes Recycled paints Public transportation Step …
In the Northwest, as the last blows are exchanged, the Big Black Coal Beast lies slumped on the ground, collapsed. Hot, sticky carbon dioxide, steams off its back and thick, black carbon-sweat drips down its face. Has the Coal Beast been defeated? Eco-warrior KC Golden, of Climate Solutions, has led …