Tag: <span>marketing</span>

A Conversation with Bianca Pryor–Leadership and Corporate Social Responsibility

Bianca Pryor was born a leader. Raised in Richmond, VA, as the eldest sibling of three, being a protective big sister was her first leadership role. Before jumping into her career, Pryor attended Virginia Union University where she earned a Bachelor of Science in Marketing and Spanish. She then completed …

Put Your Money Where Your Values Are: Creating Sustainable Citizen Brands

The age of marketing a ‘quick sell’ to eager, faceless consumers is coming to an end. More companies are turning to the power behind values-based branding: using their customer’s personal ethics to create campaigns reaching beyond the cha-ching of registers. At the forefront of this marketing movement is Citizen Group, …