Earthweek Webinar: "Why We Fight"

Call Date: April 20, 2011

Sarah Severn , Stakeholder Mobilization Director, Sustainable Business and Innovation, Nike Inc.

Sarah has an extensive background in consumer research and advertising prior to joining Nike where she has spent the last 14 years in a variety of roles. Originally recruited in 1993 to establish a consumer insights department in Nike’s European headquarters she moved into an environmental role and in 1995 relocated to World Headquarters in Beaverton, Oregon as Global Director of the Environmental Action Team.

In June 2000 Sarah was appointed Director of Sustainable Development. In this role she focused primarily on stakeholder engagement, the continued integration of sustainability into the business, and corporate reporting.

The Corporate Responsibility team reorganized in 2005 to better align with the structure and needs of the business. In a new role as Director of Corporate Responsibility Horizons Sarah has responsibility for identifying future trends, opportunities and issues at the intersection of business and sustainability. For the past 10 years she has lead Nike’s efforts around climate change.

Sarah served on the Pacific Northwest regional council of the President’s Council for Sustainable Development from 1995 to1997 and the board of The Natural Step U.S from 1997 to 2004. Currently she serves on the Advisory Boards of Sustainable Northwest and the Oregon Natural Step network and is a member of the State of Oregon Governor’s Climate Change Integration Group.

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