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As a pioneer in Bard's MBA in Sustainability inaugural class, I appreciate engaging in this unique program. Bard's enduring scholarship and cutting-edge thought leadership in environmental and social sustainability offers the opportunity to co-create a superior course of academic study that truly addresses today's fundamental management challenges.
We will soon be nine billion people on one world, each of us aspiring to a good quality of life. Can we meet human needs without destroying the ecological systems and exhausting the natural resources on which our civilization depends? And can we do this while treating workers and communities with justice and respect?The answer lies in sustainable business.
A sustainable company has a central mission: to help solve the critical social and environmental problems of the 21st century.
A sustainable company radically rethinks the way business is designed. Serious sustainability is not just about conserving water or energy. Sustainable companies aspire to operate on principles engineered by nature:
· No pollution: In nature, all waste is food.
· No energy crisis: Nature runs on abundant renewable energy.
· No system too big to fail: Nature promotes diversity.
A sustainable company is profitable, yet maximizing returns to shareholders is not the goal. Reinvested profit enables companies to pursue their mission, taking solutions to environmental and social problems to the scale that science and justice demand.
A sustainable company inspires committed membership. Sustainability demands that companies fully engage workers, customers, suppliers, financiers, and communities in the underlying mission of building a sustainable world.