Bard MBA in Sustainability presents

Sustainable Business Fridays: The Business of Social Messaging

David Fenton, CEO and Founder of Fenton Communications

Friday, September 27, 2013

Join the Bard MBA in Sustainability program for our twice-monthly dial-in conversation series over your lunchtime featuring sustainability leaders from the New York City area and across the planet.

This week we’re talking with David Fenton, CEO and founder of Fenton Communications. Fenton is a leading firm promoting issue-oriented public relations campaigns focusing on the environment, public health and human rights. David will talk about how public relations builds social brands, and in particular, the challenge of engaging the public around climate change. 

Sustainable Business Fridays convenes every first and fourth Friday of the month during the semester, with special guests selected by students in the Bard MBA in Sustainability program. On October 4th, SBF welcomes Elysa Hammond,  Director of Environmental Stewardship at Clif Bar. Watch for future announcements with the complete fall schedule. 

Read the transcript of this conversation here, which was originally published on

For more information, call 845-758-6822, or e-mail [email protected].