Visiting Associate Professor of Film and Electronic Arts Joshua Glick spoke with Marketplace
’s Meghan McCarty Carino about the manifold ways Hollywood employs artificial intelligence including de-aging star characters, creating synthetic voices, generating digital faces and imagery of crowds, and even using deepfake technology in documentaries to protect vulnerable onscreen subjects. AI’s entree into filmmaking spurs anxiety that it could supplant human creative labor like screenwriting, designing, and directing. “New tools and new technologies have always sustained a productive tension or creative tension with the status quo of the industry. But I’d say that the idea of complete replacement is not something I foresee happening, at least in the near future. Some of the most promising or interesting areas is how these tools have become part of the toolbox,” Glick said. He also discusses what is at stake in Hollywood’s business side using AI analytics to maximize profits by informing filmmakers and studios “what films might make the most money depending on what happens in the plot and depending on who is cast. It leads to this attempt to slow down and challenge risk, which I think is a problem,” notes Glick.