Representing Bard College
The Bard Network continues to expand, with the Annandale campus acting as a hub to many satellites, both here in the United States and abroad. The more consistent we can be in communicating our identity as an institution, the clearer these relationships will be, and the more effectively we will reach prospective and current students, alumni/ae, families, and the public at large.
Bard’s progressive vision as a network of academic opportunity and community engagement rather than a single, traditional college campus is what makes us unique. Bard’s institutes and partnerships operate with a great deal of autonomy, and that helps us tell Bard's story as a series of connected stories. Our diversity is our strength. Communicating the identity of Bard programs is essential, and identifying them in reference to Bard’s greater mission is critical, with both visual and verbal material, in tone as well as content.