Bard College Branding

Bard Style Guide
Photo by China Jorrin ’86

Bard Style Guide

Bard programs share common visual standards. Download logos here and refer to the logo style guide for proper usage. If your program requires logo design, please contact the Publications Office at [email protected]. Note that use of the Bard College seal is limited; it primarily appears on official documents like diplomas. If you would like to use the Bard College seal, please contact the Publications Office.

Bard Logos and Usage

Please refer to the following standards and files when using the Bard logo. For customizations, alternatives, or questions please contact [email protected].
  • Acceptable Use
    • Only the official logo file should be used.
    • The Bard logo can appear in Bard red, gray, or black.
    • The Bard logo can display in white if being used over a solid field of color or an image.
  • Unacceptable Use
    • The Bard logo is not a “typeface” that can be replicated in any other form.
    • The Bard logo should not be distorted horizontally or vertically.
    • Alternate colors or fonts are not acceptable.
  • Download the Bard Logo
    Click the link below to download a high-quality logo for print use:

Bard College Photography and Videography Policy
Bard College does not collect photo or video release forms from members of its faculty, staff, or student body. Rather, the College assumes that members of our community will welcome involvement in the documentation of activities at Bard as the best means of marketing the College.

All photographs and video taken for Bard College are College property and may be used in promotional material produced, used, or contracted by Bard College, including but not limited to: electronic and print publications, websites, social media, classroom use, and college advertisements. The College reserves the right to take photographs and video of campus facilities and scenes, events, faculty, staff, and students for College use in any areas on campus where subjects do not have an expectation of privacy, and provided the photographs do not violate the privacy of the subject.

Any person who prefers not to appear in College photos or video must contact the Communications Office, detailing their preference in writing and including an easily identifiable, recent head shot. This photo will be used for identification purposes only and will be held in confidence by the Communications Office. Bard College also requests that persons preferring not to appear in College photos or video absent themselves or otherwise make their wishes known when College-sponsored photographers or videographers are documenting activities and events.

Any individual or entity wishing to engage in photography or videography for production, broadcast, or public dissemination by any means on Bard College property must obtain permission in advance from an appropriate College official.

Communications Contacts